Attracting a potential client is one piece of the sales puzzle. What happens next is the conversation that converts to an actual paid client.
Unless you are a sales guru or you have been doing sales for so many years that you are numb, this can feel very uncomfortable.
It makes sense in the begining of your coaching career that your are uncomfortable. You’ve never done this before, it’s new to you.
Any time you do something new, your brain is going to throw you thought errors and your feelings are going to be several levels of discomfort.
Layer on the fact that you don’t have a product to represent and present…you are it!
It can feel a little icky…it makes total sense.
One of the thoughts that helped me in the begining is that “this is about my client, it’s not about me.”
That helped me tremenously and gave me the fuel to take action and have the conversation that converts.
Additionally, let me give you some more meat to sink your teeth into.
- Own your value – Go into the conversation KNOWING that you can help.
- Create a mental intention from a place of service – back to thinking about the client and not you.
- Listen with a clean brain – do your thought purges before the conversations…thought download is your friend.
- Listen hard – listen to hear not to respond.
- Build a possibility vision – take them from where they are now and what is possible after working with you. This is your moment to communicate how well you understand their problem and that you can help.
- Do not ask if they have question. Insert big red circle with an X through it. Just “thoughts.” That’s it!
- Go back to listen hard with a clean brain. If #5 was on point your will nail this conversation and you are on your way to a conversion.
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